I've seen that picture before on UK Resistance. I didn't find the XBox 360 loud, but it might be louder then the PS3. But is that really a good reason to buy one console over another? If it is, I'm sure with the money you'd save with buying an XBox 360 over the PS3, you could custom sound proof the machine, and have change left over. This post is from -- http://socoder.net/index.php?topic=331