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Socoder -> Off Topic -> Lilting Lilt

Mon, 13 Feb 2023, 16:34
rockford
Do you ever drink LILT - the drink with the ’’Totally tropical taste’’? You won't for much longer - Linkage Or will you...
Mon, 13 Feb 2023, 16:34
Jayenkai
Wow.. They were right. First Opal Fruit, now Lilt. It's a crazy landslide of name changes!!!!

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Mon, 13 Feb 2023, 16:40
cyangames
Gahhhh, change.....
Mon, 13 Feb 2023, 17:14
Jayenkai
It's ciffin' awful.
Tue, 14 Feb 2023, 01:25
AndyH
I'd rather run a Marathon than drink a rebranded Lilt.

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Tue, 14 Feb 2023, 01:28
spinal
I assume to cut down on costs by enabling them to use dubbed foreign adverts.

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Tue, 14 Feb 2023, 03:33
rockford
Yeah, it'll be all about the money.

I imagine a worlwide brand is cheaper to maintain than individual products which are all exactly the same. It also means that they can change the flavour (by using cheaper/different ingredients), as technically it will be a new drink and not Lilt, without complaint.
Tue, 14 Feb 2023, 03:39
Jayenkai
I think Lilt's a worldwide brand, isn't it?
It'll be more about the fact they can then say "Fanta, in all these great flavours" all in one ad, without having to piss about with Lilt on the side.
They'd probably do it with Dr Pepper, too, except that in the US, Pepsi own Dr Pepper, making for a really odd set of circumstances.

Also, I've had the Lilt song stuck in my head all night.

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Tue, 14 Feb 2023, 03:49
therevillsgames
I hasn’t had a Lilt in years, can’t recall ever seeing it here... googling now.

Wiki states: sold only in the United Kingdom, Ireland, Gibraltar and the Seychelles
Tue, 14 Feb 2023, 04:07
Jayenkai
How odd. Could've sworn I've seen it in tv shows and things but, meh, whatever!

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Tue, 14 Feb 2023, 04:39
rockford
Nah, Lilt has never been a worldwide thing. Fanta is though (180 countries, apparently). It makes sense to add it to the range tbh.